Sydney Based SEO Company Offering Cost Effective SEO Services

 

 

Let us help you achieve top ten rankings in the major search engines.

 

Welcome to the website of PGL Internet Services, we are a boutique SEO company based in Sydney Australia. We specialise in all aspects of Search Engine Optimisation and can assist you with organically increasing your search engine rankings.

As we focus soley on SEO Services we are able to provide our clients with a tailored SEO solution for their website and, deliver measurable results in the shortest possible timeframe.

With more than 80% of internet users now turning to search engines as their main online information source, website optimisation is now more important than ever. Our services are designed to make sure that you achieve and maintain your search engine ranking in the face of competition and ever changing search engine ranking criteria.

We begin our SEO Services with a detailed analysis of your website and the sites of your ten highest ranking competitors.By analysing your site against your competitors we may then begin forming a strategy to ensure that you rank higher than your competition in organic search results for you chosen keywords or "keyphrases"Our detailed report identifies more than thirty of the current most important factors that determine the rank of your site by the major search engines. As these factors constantly change we adapt our techniques and methods accordingly to ensure that we meet the changing needs of the search engines.

All of the SEO techniques that we use are white hat (safe) and we are constantly updating our analysis software as well as our techniques in order to keep up with the algorithm changes made by the search engines.

Whilst there is still an air of mystery about SEO we make sure that our clients know about the methods that we are currently using to optimise their site. We pride ourselves on delivering a personalised and professional service and actively seek to build lasting client relationships.

The core of our business is search engine optimisation and whilst we have a thorough knowledge of PPC (pay per click) we firmly believe that a properly optimised website should bring sufficient traffic so that PPC campaigns are not required. Due to the high cost of some keywords, and the level of competition we also believe that professional SEO services also offer a far greater return on investment than PPC advertising.

Our Search Engine Optimisation services  make sure that your website achieves a high ranking for the keyword phrases that will produce the greatest profit for you. We do this through in-depth keyword analysis and the implementation of the latest proven SEO techniques.

 Latest Search Engine Optimisation News - Tips - and Tricks

 Creating Trust to achieve top Google Rankings

Trust is an extreemly important part of the way that Google's ranking algorithm works. It is possible that some websites can achieve high rankings on Google for nearly any content that they publish, however other websites may not get high rankings at all even if they have fully optimised web pages.

The reason that some websites rank better  than others is partly based on an element of trust. Some websites have managed to reach a very high trust level with Google this helps them to gain higher rankings.

Google doesn't like to list spam sites in search results. For this reason it is important to show Google that your website is serious and that it forms part of a real business. You have to convince Google that you are not a spammer and that you plan to stay in business for a long time.

Here are a few suggestions to help convince Google that it can trust your website.

• Make sure that your contact information is easy to find and that it contains all methods of contact. This information then shows that you are a proper business and not just a spam site.

• Make sure that you have a privacy policy and terms and conditions. Both sets of information should be listed on your sitemap.
• Upadate your pages on a regular basis, this proves to Google that the website is alive and well.

• Do not use doorway pages whats this

• Do not use paid links - Google does not like this and may penalise sites that use them.
• Try to use keywords in your inbound links but do not over do it, make sure that the link text varies a little.
• Do not participate in automated link building schemes - If your site suddenly gains hundreds of links it will immediately raise suspicion.
• The age of domains is important to Google. If you are just starting out then consider buying an existing domain.
• If you are registering a new domain then register it for at least two years. This proves to Google that this is not a throw away spam site and more likely to be a serious business.

Four Important Points About Link Building

• Inbound links to your site are very important, the major search engines view these links as "votes" for your site. In general  the more good quality inbound links that your site has the better it will rank.
• The quality of the links is very important - The search engines will not only look at the quantity of inbound links that you have but will also check the relevance of these links. An inbound link from a high ranking, trusted and relevant site is what you should be aiming for.
• Do not use paid links - Paid links are viewed by the major search engines as "cheats" Googles Anti Spam Team has asked webmasters to report paid links which means that if you have paid links reported by a competitor your site may be penalised.
• Keep on building - It is very important to continue link building. Most of your competitors will be doing so and may end up with higher rankings if they achieve more quality links than you.
  

 Article Submission

Professional article distribution (PAD Technique) is an effective way of increasing your inbound links. This method of link building involves supplying professionally written articles to other websites. These articles are written with keyword rich links back to your website.

This method is a "win win" situation. Your site gains valuable inbound links and the other site receives content free of charge. We would always suggest supplying original articles and only submitting them to sites with high Google Pgae rank.